Captured and designed out a social story showcasing the release of the Jason Tatum 1 "The Blueprint" shoe for Jordan. Highlighting Jason Tatum's backstory we crafted a toolkit with which we were able to visually translate his narrative.
+ Creative Direction
+ Production
+ Strategy
+ Design
Photo and Video Capturing Elly De La Cruz and William Contreras. Assets used to create a social story announcing the athlete's sponsorship with the Jordan Brand.
+ Creative Direction
+ Strategy
+ Production
+ Design
Captured video and photo of WNBA Athlete Stephanie Dolson in NYC. We went out to NYC with the team and captured Stephanie for here debut with the Jordan Brand. Assets were used across social and PR.
+ Creative Direction
+ Production
+ Strategy
+ Design
Photo and Video shoot in Baton Rouge at LSU to capture Mikayla Williams for Jordan Women's basketball. Assets used across social, web and PR.
+ Creative Direction
+ Strategy
+ Production
+ Design
We were tasked with building out a "Outdoor cafe" in studio for a Nike shoot for Dick's Sporting Goods in Pittsburgh. Assets were used on social and web.
+ Creative Direction
+ Set Design
+ Set Build
Captured photo and video of Incoming NBA Rookies, Jamie Jaquez Jr., Cam Whitmore, Jett Howard and Marcus Sasser announcing their relationship with The Jordan Brand.
+ Creative Direction
+ Strategy
+ Production
+ Design
Video and Photo shoot for Nike Holiday Fleece capturing over 120 product SKUs. The shoot took place across two simultaneous sets being shot at the same time capturing product both alone and on-model.
+ Creative Direction
+ Strategy
+ Production.
Captured Video and Photo of the Jordan x Wheaties capsule collection along with new "All Star Jerseys" to be showcased online and on social.
+ Creative Direction
+ Production
+ Strategy
Shot a brand video and content in Miami for Lacoste to highlight their collaboration with the US Open of tennis.
+ Creative Direction
+ Strategy
+ Production
Worked with my team at Pair of Thieves shooting and designing out the companies third editorial lookbook. The book served as a stylized preview of Pair of Thieves new exploration into lounge-wear.
+ Art Direction
+ Graphic Design
Environmental Design // Experiential Art Direction // Spacial Curation
Developed experiential solutions for Incase on a variety of different platforms including retail and trade show.
PROJECTS :
Kelly Slater Collection Launch - Incase Flagship Store Window Display
Outdoor Retailer Trade Show - Winter 2015
Outdoor Retailer Trade Show - Summer 2015
Photo Plus Expo - 2015
+ Designed some Hats to pass out to employees along with key influencers.
ROLE: Experiential Design Lead
Logo work done for Beats by Dre to be used for the Beats One Run event taking place in Los Angeles, New York, London and Paris. Reinterpretation of movement and visual representation of sound.
+ Branding
+ Logo Design
+ Strategy
Incase lookbook created for Spring/ Summer 2015. Full product line as well as special projects and collaborations done with athletes and artists.
Done as the final in a group of additional smaller collection books.
BEAUTIFUL UTILITY:
- Elevated display of new and existing carry options. A brand book to be distributed to accounts and public facing to reinvigorate interest around Incase’s diverse line of bags.
ACTION CAMERA COLLECTION:
- Book developed to showcase both the Incase action sports team along with the new action camera protection products.
+ Art Direction
+ Graphic Design
Developed a from-scratch pattern for a custom bag collaboration done with Pro BMX rider Nigel Sylvester. The pattern was designed for the lining of a backpack and duffel bag.
+ Art Direction
+ Graphic Design
+ Strategy
+ Product Styling
Product shoot creating provocative feature imagery for the limited edition Ari Marcopoulus Camera Bag. Launched on web, socials and print collateral.
+ Art Direction
+ Product Styling
This zine was created as a passion project for an art show held at Nucleus Gallery in Portland, OR. Built around the theme of Love and passion, Reverie is collection of short stories, poems and thoughts written by me combine with photos I both took and found.