
14 YEARS OF BRINGING BRANDS AND PRODUCTS TO LIFE THROUGH ENGAGING VISUAL NARRATIVES, ELEVATED DESIGN AND THOUGHTFUL CONSUMER INSIGHTS.
AIR JORDAN \ WINTER FLEECE
Tasked with capturing 160 products to showcase for Holiday, we shot video and photos across two different backdrops simultaneously.
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Developed and pitched through concept. Oversaw cast and crew on-set once production was in play.
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Sourced talent and location. Designed set, coordinated product organization and managed client relations/ expectations.
OMORPHO \ PROFESSIONAL ATHLETES
Video and photo captured of OMORPHO sponsored athletes, focusing on the power and performance of the product in their offseason workouts.
Athletes:
Alexander Mattison (NFL)
Britain Covey (NFL)
DJ Dallas (NFL)
Ajla Tomljanovic (Tennis)
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Development of storyboard and shot-list in collaboration with the client for on-site directing the day of the shoot.
Advising crew and guiding talent through the filming to ensure all angles are explored and no shots left unchecked.
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Coordination and assembly of different creative teams around the country for both photo and video.
Location scouting, lodging and travel for all parties involved was also included.
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Working on multiple shoot locations with different teams and different athletes we were able to comprise a templated shooting style for the campaign. Each athlete would be shot in similar fashion to keep consistency across the brand videos.
AIR JORDAN \ 23PE
We were asked to build a visual narrative around the release of Player Edition sneakers for 2023 to be shared across social.
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Developed concept and branding for ‘23PE’ campaign visuals on social.
The visuals put together and story told on social reflects Jayson Tatum’s background and rise to current stardom. Product feature shots were paired with quotes and graphic elements to bring it life.
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Designed custom texture and pattern to pair with product shots. Custom type lockup to announce the overall campaign launch.
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Organized product shoot and post production of feature assets.
AIR JORDAN \ ALL STAR \ WHEATIES
Tasked with stretching a budget to bring big ideas together, we developed Jordan’s social story for their All Star collaboration with Wheaties cereal.
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Directed talent and crew while communicating with the client. and kept eyes on the monitors and teams to ensure everyone is aligned on deliverables and direction.
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Booked talent, studio and team for shoot in Portland, OR at Photon Studios. Organized transport and installation of custom set build.
LACOSTE \ US OPEN (MIAMI)
Lacoste in collaboration with the US Open of Tennis, created a special line of clothing to accompany the event. Our ask was to present this line through a visual look book shot in Miami, FL.
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Led talent and crew shooting video and photo on ground in Miami shooting one day across 5 different locations.
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Assembly and briefing and coordination of crew in Miami.
Location scouting, lodging and travel for all parties involved was also included.
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With a short timeline there was minimal storyboard to go off of so a lot of the creative decisions needed to happen on ground the day of the shoot requiring quick solutions.
AIR JORDAN \ COVER SHOTS
Capture and design social stories for new Jordan athletes to announce their sponsorship and welcome them to the brand.
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Worked with different photographers and videographers collaborating on unique editorials to represent both the athletes, their sport and the Jordan Brand.
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Put together the social stories for each athlete helping to craft custom graphics for further campaign usage.
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Organized various photographers, videographers and crews for shoots across the country. Coordinated with talent and worked with the client to lock in locations, props and sets.
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Each athlete required a personalized look and feel while keeping within the overall vision of the campaign. As a solve, each photographer and videographer was specifically chosen while post production was kept the same.
SIGNING DAY SPORTS \ PROFESSIONAL ATHLETES
Marketing campaign developed for Signing Day Sports partnering with two of their professional athletes to get consumers better acquainted with their product. SDS is an app developed to help young athletes connect with and showcase their talents to recruiters and coaches.
Athletes:
Sophia Huerta, Soccer | Seattle, WA
Janine Becky, Soccer| Portland, OR
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On set directing in both Portland OR and Seattle WA, utilizing story board and script to guide crew and talent through production.
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Coordination and assembly of two different creative teams in Portland and Seattle to shoot both photo and video.
Location scouting, lodging and travel for all parties involved was also included.
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Tasked with crafting the narrative and shooting we were able to touch on all aspects of the production; keeping look and feel consistent across two locations with separate athletes.
Worked with additional creatives to craft script, storyboard.