LET's HAVE SOME FUN.

Shot and designed a social story for the release of the Jason Tatum 1 "The Blueprint" shoe for Jordan. Highlighting Jason Tatum's backstory we crafted a toolkit with which we were able to visually translate the narrative of his journey to the NBA.

+ Creative Direction

+ Production

+ Strategy

+ Design

Captured video and photo of WNBA Athlete Stephanie Dolson in NYC. We went out to NYC with the team and captured Stephanie for here debut with the Jordan Brand. Assets were used across social and PR.

+ Creative Direction

+ Production

+ Strategy

+ Design

Video and Photo shoot for Nike Holiday Fleece capturing over 120 product SKUs. The shoot took place across two simultaneous sets being shot at the same time capturing product both alone and on-model.

+ Creative Direction

+ Strategy

+ Production.

Photo and Video shoot in Baton Rouge at LSU to capture Mikayla Williams for Jordan Women's basketball. Assets used across social, web and PR.

+ Creative Direction

+ Strategy

+ Production

+ Design

Captured Video and Photo of the Jordan x Wheaties capsule collection along with new "All Star Jerseys" to be showcased online and on social.

+ Creative Direction

+ Production

+ Strategy

Shot a brand video and content in Miami for Lacoste to highlight their collaboration with the US Open of tennis.

+ Creative Direction

+ Strategy

+ Production

We were asked to create and shoot an informational ad campaign for Signing Day Sports, an app designed around athlete recruitment. We worked with professional female soccer players Janine Becky and Sophia Huerta to bring these ads to life shooting in Seattle, WA and Portland, OR.

+ Creative Direction

+ A-Z Production

+ Strategy

+ Campaign Development

We were tasked with building out a "Outdoor cafe" in studio for a Nike shoot for Dick's Sporting Goods in Pittsburgh. Assets were used on social and web.

+ Creative Direction

+ Set Design

+ A-Z Production

+ Set Build

Photo and video shot and edited for Omorpho to highlight new product and new athlete sponsorship within the NFL. We flew around the country capturing Alexander Mattison (Minnesota), Britain Covey (Philadelphia) and DJ Dallas (Seattle) getting in shape in the off-season, working out in Omorpho product.

+ Creative Direction

+ A-Z Production

+ Strategy

Worked with Edmund Holmes and the Jordan Design team to capture additional content and cut a ‘Behind the Design’ video for release with the highly anticipated Stadium 90 Sneakers.

+ Post Production

+ Art Direction

Captured video and photo content in LA of Tennis Pro Ajla Tomljanović for OMORPHO. We shot a “Day-In-The-Life” type content series following Ajla through her day from hotel to the court.

+ Creative Direction

+ A-Z Production

+ Strategy

Worked with my team at Pair of Thieves shooting and designing out the companies third editorial lookbook. The book served as a stylized preview of Pair of Thieves new exploration into lounge-wear.

+ Art Direction

+ Graphic Design

Incase lookbook created for Spring/ Summer 2015. Full product line as well as special projects and collaborations done with athletes and artists.

Done as the final in a group of additional smaller collection books.

BEAUTIFUL UTILITY:

- Elevated display of new and existing carry options. A brand book to be distributed to accounts and public facing to reinvigorate interest around Incase’s diverse line of bags.

ACTION CAMERA COLLECTION:

- Book developed to showcase both the Incase action sports team along with the new action camera protection products.

+ Art Direction

+ Graphic Design

Developed a from-scratch pattern for a custom bag collaboration done with Pro BMX rider Nigel Sylvester.  The pattern was designed for the lining of a backpack and duffel bag.

+ Art Direction

+ Graphic Design

+ Strategy

+ Product Styling

Product shoot creating provocative feature imagery for the limited edition Ari Marcopoulus Camera Bag. Launched on web, socials and print collateral.

+ Art Direction

+ Product Styling

Developed experiential solutions for Incase on a variety of different platforms including retail and trade show.

PROJECTS : 

Kelly Slater Collection Launch - Incase Flagship Store Window Display

Outdoor Retailer Trade Show - Winter 2015

Outdoor Retailer Trade Show - Summer 2015

Photo Plus Expo - 2015

+ Environmental Design

+ Experiential Art Direction

+ Spacial Curation

Logo work done for Beats by Dre to be used for the Beats One Run event taking place in Los Angeles, New York, London and Paris. Reinterpretation of movement and visual representation of sound.

+ Branding

+ Logo Design

+ Strategy