Developed and pitched through concept. Oversaw cast and crew on-set once production was in play.

Sourced talent and location. Designed set, coordinated product organization and managed client relations/ expectations.

Development of storyboard and shot-list in collaboration with the client for on-site directing the day of the shoot.

Advising crew and guiding talent through the filming to ensure all angles are explored and no shots left unchecked.

Coordination and assembly of different creative teams around the country for both photo and video.

Location scouting, lodging and travel for all parties involved was also included.

Working on multiple shoot locations with different teams and different athletes we were able to comprise a templated shooting style for the campaign. Each athlete would be shot in similar fashion to keep consistency across the brand videos.

Developed concept and branding for ‘23PE’ campaign visuals on social.

The visuals put together and story told on social reflects Jayson Tatum’s background and rise to current stardom. Product feature shots were paired with quotes and graphic elements to bring it life.

Designed custom texture and pattern to pair with product shots. Custom type lockup to announce the overall campaign launch.

Organized product shoot and post production of feature assets.

Directed talent and crew while communicating with the client. and kept eyes on the monitors and teams to ensure everyone is aligned on deliverables and direction.

Booked talent, studio and team for shoot in Portland, OR at Photon Studios. Organized transport and installation of custom set build.

Led talent and crew shooting video and photo on ground in Miami shooting one day across 5 different locations.

Assembly and briefing and coordination of crew in Miami.

Location scouting, lodging and travel for all parties involved was also included.

With a short timeline there was minimal storyboard to go off of so a lot of the creative decisions needed to happen on ground the day of the shoot requiring quick solutions.

Worked with different photographers and videographers collaborating on unique editorials to represent both the athletes, their sport and the Jordan Brand.

Put together the social stories for each athlete helping to craft custom graphics for further campaign usage.

Organized various photographers, videographers and crews for shoots across the country. Coordinated with talent and worked with the client to lock in locations, props and sets.

Each athlete required a personalized look and feel while keeping within the overall vision of the campaign. As a solve, each photographer and videographer was specifically chosen while post production was kept the same.

On set directing in both Portland OR and Seattle WA, utilizing story board and script to guide crew and talent through production.

Coordination and assembly of two different creative teams in Portland and Seattle to shoot both photo and video.

Location scouting, lodging and travel for all parties involved was also included.

Tasked with crafting the narrative and shooting we were able to touch on all aspects of the production; keeping look and feel consistent across two locations with separate athletes.

Worked with additional creatives to craft script, storyboard.